Enseur

Event platforms for associations and organisers

Enseur is a technology company that builds software for the people who run exhibitions, trade shows and recognition programmes. The company presents its work as four products, all aimed at associations and other organisations that stage events, and it says the aim is to connect the stages of an event so that planning, running and reporting feed into one another. Based in Delhi, India, Enseur describes its clients as organisations it works with over the long term rather than on one-off contracts.

Expo and trade management

For exhibitions and trade events, Enseur offers what it calls a complete event management platform. The company describes it as a way to simplify, connect and streamline every aspect of running an event, so an organiser can keep planning, running the show and following up in a single system instead of working across several tools. The product suits associations that stage a trade show on a regular cycle, where the same tasks recur each year and benefit from being handled the same way every time.

Awards and judging

Recognition programmes depend on an orderly process from the call for entries through to the announcement of winners. Enseur's awards product is described as a complete awards management system, built to simplify, streamline and scale the running of those programmes. The word scale points to a tool meant to grow with a programme, whether it receives a modest number of entries or a large volume that needs careful judging. Organisers can use the platform to recognise people and organisations in a consistent way from one cycle to the next.

Event technology and marketing suites

Two further products extend beyond the event itself. The event technology suite is described as a set of tools for connected event experiences, which means linking what attendees see and do during an event rather than leaving each activity separate. The event marketing suite is aimed at maximising reach, engagement and impact, covering the outreach needed to bring visitors and participants to an event and keep them involved. Together with the other products, these tools are presented as parts of one offer rather than stand-alone purchases.

Reporting and analytics

Enseur also highlights predictive reporting metrics and analytics. The company does not set out in its material how these measures are calculated, but it presents them as a way for organisers to see how an event performed and to plan the next one from that evidence. Reporting of this kind is most useful to associations that stage the same event repeatedly, because each year's figures can inform decisions about the programme and the marketing.