Corporate Film Makers Reviews & Profile

About Corporate Film Makers

Corporate films or videos as they are often called, can form an important part of the brand and messaging strategy It can be used to convey the essence of the brand, its business expertise, USP, benefits to customers, testimonials and so on

Another important reason for opting for video production services is that in today's Internet driven digital world, having the right kind of content to share is essential While earlier this was done by printed company profiles, now this role has been taken over by corporate films

In today's corporate world, with digital marketing and video marketing ruling the roost, other kinds of video production services like business videos, animation videos, training videos or training films, explainer videos, television commercials, ad films, product videos, and similar video offerings can lead to greater recall value and happy customers

So, what should my corporate video have? Or What are the essential ingredients?

Well, while having a professional team with extensive experience, good technical standards, good background music, and the voiceover is of the utmost importance, we would not be talking much about these things as this would be essential for any creative process, and companies normally are aware of such general guidelines We will talk about the things that can be easily overlooked, but they will decide whether a film is good or great

Corporate films must have a clear target audience

A well-crafted video made by corporate filmmakers like us can attract and retain customer attention The success of videos on YouTube and Google demonstrates this very clearly The goal of making any company that is engaged in video production should be to create videos with a clear eye on the target audience For example, video content done for recruiting talent would be quite different from a video that is made with the purpose of attracting investors

While the recruitment video will have a creative process that informs the audience about the fantastic opportunity that a candidate may have if they join the company, on the other hand, a video made for investors would have details like the experience of the management, the company's present financial success, and its future road map

So, a corporate film should be specifically tailored to the viewers

The corporate film should have style uniformity

The film should follow a style guide or pattern that is consistent By this, we mean that the colors, fonts (for text), graphics, transitions, interview backgrounds, music, and all the ingredients used by the filmmakers should be of a uniform pattern

Different mediums mean different video production requirements

Another thing that is truly relevant today is that corporate films should have various versions that fit the distribution medium In the digital world, there are various distribution mediums like YouTube, Facebook, Instagram, WhatsApp, Telegram, and so on, and each has a different resolution, file size, and orientation requirement So, when you are getting a corporate film made, you should have clarity in which you would use mediums, and the video production agency should be made aware at the very onset of this This is required as they may have to shoot and edit in a specific way for this, which would affect the budget

What is the process that the corporate filmmakers use?

Making a corporate film requires expertise in a lot of different domains The process starts with understanding the client’s brief Usually, this is done by a team of analysts, writers, and directors Once they understand the corporate film brief, then they brainstorm various ideas and present it to the client Upon approval of the client on a specific brief, the scripting for the corporate video starts

Once we receive the client’s approval on the corporate film script, we start work on the post-production This process involves finalizing the location, and video-shoot dates, getting all the required equipment ready for the shoot, and taking care of the lodging, boarding, and travel requirements for the crew, who all are going to be responsible for the corporate video shoot

The director and writer may together plan the required shots to be taken and also take a look for any other requirements that may be essential for the shoot Then go ahead to start the corporate video shoot according to the script

After the corporate video shoot is completed, the postproduction takes place In the postproduction process for the corporate film, the editing, VFX, text graphics, voice-over, and color grading of the corporate film are done Briefly, these are the various steps and processes that are required in making a corporate film It involves creative and technical people and may take anywhere between one week to a month to complete the corporate film

We at The Jigsaw have a huge talent pool of directors, directors of photography, light technicians, editors, drone operators, and other creative and technical people required for completing the corporate video production You can have a look at a humorous take on our video production process by going to the animation video prepared in video production by our animation studio

Here at The Jigsaw, Mumbai, our mission is to understand your concept and transform them into a video that showcases your company’s work Our team quickly does corporate video production as they are professionals who have been associated with leading television channels and production companies from all over India

Jigsaw has been involved in corporate video production for big brands like Tata AIG, Nokia, Vodafone, Future Group, Gujarat Gas, SBI, and many more recognized brands

The concept is the most important aspect of making corporate films The concept and philosophy should go hand in hand so that the intention for which the video is produced will be crystal clear Similar to that canvas painting, a corporate movie or advertisement movie must be more creative and not mechanical

There are many corporate film-making companies in Mumbai, that can shoot as well as edit a corporate film, but transforming it into an art piece requires some special abilities, and this is what The Jigsaw – Corporate Video Production Company, Mumbai, promises to deliver you