Cause & Effect Studio

Cause & Effect Studio is a Singapore photography studio set up by Bene Tan, who specialises in food and still-life images for advertising. The studio plans the concept for each shoot, directs it and can style the food so that dishes look fresh on camera.

What Cause & Effect Studio offers

• Food photography — standard product shots and mood shots of dishes for menus, packaging and campaigns.
• Still-life photography — product images lit with techniques Bene Tan developed himself.
• Food styling — arranging dishes so they photograph well.
• Concept and art direction — planning the look of each shoot before it begins.
• Workshops and lectures — food photography teaching for newer photographers.

Who it works with

Clients named by the studio include local names Old Chang Kee, Tong Heng and Joe and Dough, as well as international names including Unilever, Pizza Hut and 7-Eleven. It also shot a series of Singapore dishes made with sauces from Thai Sing Food Industry.

Key facts

• Based in: Singapore
• Founder: Bene Tan, principal photographer
• Awards: First place in the advertising food category of the 2020 International Photography Awards; ranked first in One Eyeland's list of Singapore still-life photographers for 2020
• Booking: Shoots should be booked two to three weeks ahead