Anzu.io, Inc.

Anzu.io, Inc. runs an advertising platform for video games and esports. Its ads appear inside the game world in a way designed not to interrupt play, and they are sold programmatically.

The company links game developers who want an extra revenue stream with brands and performance advertisers who want to reach players.

What Anzu.io, Inc. offers

• In-game ad formats — placements built for both upper-funnel reach and lower-funnel performance, including clickable formats.
• Programmatic buying — ad delivery in standard IAB sizes on a single insertion order, fitting existing workflows.
• Developer monetisation — a way for studios to earn from ads while keeping control over content, formats and analytics.
• Cross-screen reach — reaching the same audience across platforms and screens.
• Research and guides — reports on gaming audiences and advice on in-game advertising.

Who it works with

Brand advertisers, performance advertisers, game developers and publishers.

Key facts

• Investors: BITKRAFT Esports Ventures, WPP and Axel Springer Digital Ventures
• Focus: Video gaming and esports advertising