About The Prosumer Agency

About The Prosumer Agency is a Milan marketing agency working in relationship marketing. It starts from the idea that customers are active participants who shape a brand, and builds CRM and engagement work around that.

What About The Prosumer Agency offers

• Analytics — customer base segmentation, loyalty and purchase frequency analysis, with dashboards.
• Strategy — creative direction, tone of voice and the choice of contact channel.
• IT solutions — technology paired with campaigns so results can be measured.
• Marketing and communication — CRM, direct marketing, digital engagement and branding.
• Events — conventions and participative formats for corporate messages.
• Non-profit marketing — a dedicated service line.

Who it works with

Retailers and financial firms. Its website describes projects for a home-improvement chain, a coffee-equipment maker and a leasing company.

Key facts

• Based in: Milan, Italy
• Service areas: analytics, strategy, IT solutions, marketing and communication