Ogury

Ogury is an ad tech company that works with brands, agencies and mobile publishers. Its pitch is that people should be offered clear choices about their data, and that campaigns can still perform well when those choices are respected.

The company says its technology draws on consented mobile journey data collected across brands, apps and websites. Its current site describes an approach called Persona Intelligence, aimed at keeping audience strategy consistent across channels.

What Ogury offers

• Ogury Marketing Engine — a marketing platform that presents users with options and honours their decisions during the mobile journey.
• Persona Intelligence — audience understanding that brands and agencies use to plan campaigns.
• SONA — a tool described as linking audience insight to activation, from planning through to execution.
• Ad formats and algorithms — purpose-built formats and models used to deliver campaigns.
• Publisher monetisation — a way for app and website owners to earn ad revenue from their mobile assets.

Who it works with

Brands and agencies buy campaigns through the platform, while publishers use it to monetise their mobile properties. The company reports customers and partners of both kinds across several countries.

Key facts

• Founded: 2014
• Team: about 400 employees
• Reach: offices in 10 countries
• Customers: over 1,500 brand customers and over 3,500 publisher partners
• Focus: compliance with data protection and privacy rules