Mobfox

Mobfox is a mobile supply-side platform and advertising exchange founded in 2010. It helps app publishers manage ad serving, data and monetisation, and connects them with buyers. Its focus today is in-app and connected TV advertising delivered through direct SDK integrations.

What Mobfox offers

• SDK-direct supply — direct in-app and CTV placements with transparent supply paths.
• Data-driven targeting — first and third-party data used to enrich bid requests.
• Ad formats — video, native, rich media and display.
• Fraud and brand safety checks — verification of viewability and invalid traffic.
• Mediation and analytics — optimisation of fill rates and live performance dashboards.

Who it works with

App publishers who monetise inventory, and DSPs and buyers who want verified in-app supply from more than 200 demand sources.

Key facts

• Founded: 2010
• Offices: London, New York, San Francisco, Tel Aviv, Vienna and Beijing, per older profile text