Loomly

Loomly is a social media management platform for marketing teams. It covers the path from content ideas and post creation to scheduling, engagement and reporting, with AI features added across the workflow. Its earlier profile called it a brand success platform.

What Loomly offers

• Content calendar — plan weeks or months of posts, with AI suggesting timing and topics.
• Post creation — generate captions, images and variations tailored to each network.
• Collaboration and approvals — assign roles, review content and sign off posts.
• Community engagement — AI-assisted replies to comments and direct messages, with important messages flagged.
• Monitoring — track mentions, sentiment, trends and competitors.
• Analytics — performance insights across channels.
• Paid content — support for boosted posts and objective-driven campaigns.

Who it works with

Marketing teams and agencies managing brand accounts on several social channels.