Link Communication

Link Communication, known as LINK, is an experiential marketing agency in the UK. It puts products into shoppers' hands through sampling and events, with the aim of moving people from seeing a product to trying and buying it. Its work centres on food and drink and other consumer goods.

What Link Communication offers

• Supermarket sampling: roadshows in major UK grocery chains.
• High street sampling: activity outside convenience stores and other retailers.
• Exhibitions and trade shows: event teams, product demonstrations and games to attract visitors and win listings.
• Consumer events and festivals: sampling and data capture at aligned events.
• PR stunts: interactive experiences designed to gain media coverage.
• Wholesaler and buyer engagement: cash and carry activity and retailer head office days.
• Vehicle and equipment design: building and branding promotional vehicles.

Clients

Food and drink brands and other consumer product makers that want retail listings and shopper trial.

Key facts

• Country: United Kingdom
• Sampling venues: supermarkets, high streets, train stations and city centres