Liniad

Liniad is a digital marketing company that works with mobile game and app publishers. It runs paid user acquisition campaigns and produces the video and playable adverts those campaigns use. Its website lists offices in Israel and Ukraine.

What Liniad offers

• User acquisition — paid campaigns across major advertising channels, aimed at return on ad spend.
• Creative services — a studio making trailers and video ads, tested against different creative variables.
• Playable ads — interactive adverts, plus a dashboard for playables.
• Channel adaptation — reworking strong Facebook creatives for Instagram.

Who it works with

Game studios and publishers. Its case studies name Whaleapp, Huuuge Games, Pixel Federation, Banditos and Wizits, covering casino, hidden-object, strategy and casual titles.

Key facts

• Offices: Israel and Ukraine
• Specialism: mobile game marketing, from trailers to install campaigns
• Proprietary system: Qualiad, a tool for gamer acquisition