Liniad

Mobile game and app publishers that need new players, and advertising to attract them, are the specialty of this digital marketing company with offices in Israel and Ukraine. It combines paid user acquisition with an in-house studio that makes the videos and interactive adverts those campaigns run, so the people buying traffic and the people making creative work from the same data.

User acquisition

Campaigns run across the major advertising channels, with return on ad spend as the main measure. The case studies on its pages show typical goals: raising seven-day return for a casino game after install, stabilizing the spread of budget across sources for a hotel game, and attracting high-value users who make in-app purchases for a mystery game. In one project the team noticed that Instagram performance was trending and adapted top Facebook creatives for that platform to bring in more revenue from it.

Creative services

The creative studio produces trailers and video ads, working from concept to post-production with the client's targets in mind. Its method is to test creative variables against each other, for example with A/B tests on elements of a video. For a strategy and role-playing game the team based its first trailers on features that have repeatedly proved themselves in that genre and launched them across Facebook platforms, where they quickly drew attention.

Playable ads

Playables are interactive adverts that let a player try a slice of the game before installing. They sit alongside the video work as part of the same creative offer.

Dashboard

A reporting dashboard gives clients a view of their campaign data. The company's headline promise is rapid growth for a brand through data analysis, trend prediction and distinctive creative.

Clients

Its work has covered independent developers, including a Tel Aviv studio at the start of a casual game, and larger game publishers. For the early-stage game the objective was to bring in users with high retention, increasing the number who reach later levels.

Liniad is a digital marketing company that works with mobile game and app publishers. It runs paid user acquisition campaigns and produces the video and playable adverts those campaigns use. Its website lists offices in Israel and Ukraine.

Services

• User acquisition: paid campaigns across major advertising channels, aimed at return on ad spend.
• Creative services: a studio making trailers and video ads, tested against different creative variables.
• Playable ads: interactive adverts, plus a dashboard for playables.
• Channel adaptation: reworking strong Facebook creatives for Instagram.

Customers and markets

Game studios and publishers. Its case studies name Whaleapp, Huuuge Games, Pixel Federation, Banditos and Wizits, covering casino, hidden-object, strategy and casual titles.

Key facts

• Offices: Israel and Ukraine
• Specialism: mobile game marketing, from trailers to install campaigns
• Proprietary system: Qualiad, a tool for gamer acquisition