Lateral Aspect

Lateral Aspect is a full-service creative agency in Australia, independent and with offices in Perth and Canberra. It combines research and insight with creative work. Tourism Western Australia commissioned it to build the brand, materials and website for the Ningaloo Eclipse event.

What Lateral Aspect offers

• Strategy — research-led plans that define goals and guide creative and media.
• Branding — creating and refreshing brand identities.
• Campaigns — advertising across media platforms.
• Websites — design and development with attention to usability.
• Content — social posts and email content.

Who it works with

Government bodies and businesses; Tourism Western Australia is a named client.

Key facts

• Based in: Perth and Canberra, Australia
• Structure: fully independent