KSM Media

KSM Media, also known as Kelly Scott Madison, is an independent media agency that has worked on brand growth since 1966. It plans and buys media for clients, puts heavy weight on data quality and analysis, and aims to make media spend a source of profit rather than a cost.

Services

• Media planning and buying: campaigns across channels, from hyper-local placements to national executions.
• Performance media: buying geared to measurable results, with ongoing test-and-learn tracks for quicker decisions.
• Audience sciences: research into the people a brand needs to reach, drawing on data insight.
• Predictive analytics: modelling to guide where and when media budgets should go.
• Brand strategy: plans that balance short-term sales with long-term brand building.

Clients

The agency works with brands that want both near-term sales and lasting brand equity, and describes itself as acting like an extension of a client's business intelligence team.

Key facts

• Founded: 1966
• Ownership: independent
• Also known as: Kelly Scott Madison