KraftWorks

KraftWorks is an advertising and brand design agency in New York, working across print, television and websites, alongside content creation and brand design. It was founded in October 2000 by Neil Kraft, a native New Yorker and Rhode Island School of Design photography graduate, who serves as its chief creative director. Before founding the agency, Kraft was senior vice president of advertising and marketing at Barney's New York for nine years, then worldwide image director at Esprit de Corps, and later creative director at Calvin Klein, where he worked on campaigns for the brand's Obsession and CK One fragrances. KraftWorks describes assembling a team of creative staff and strategists to produce advertising and product launch campaigns, and lists past client work for brands including Swimsuitsforall, Maestro Dobel Tequila and Maidenform.