Keenan Media

KEENAN DIGITAL BILLBOARD 001

14’ x 48’ Digital Billboard I-20 @ 1385 Iris Drive SE Righthand Read for Eastbound Traffic

KEENAN DIGITAL BILLBOARD 002

Lefthand Read for Westbound Traffic

Nielsen Digital Billboard Study

• REACH: Of travelers surveyed, 75% noticed a digital billboard in the past month Of these respondents, 60% noticed a digital billboard in the past week

• ENGAGEMENT: Over half of the travelers (55%), who noticed a digital billboard in the past month, noticed specific messages on the billboard either every time or most of the time they pass one

• ATTITUDE: Of past month digital billboard viewers, 77% agreed that digital billboards often catch their attention and 71% felt digital billboards stand out more than online ads

• INFORMATIVE: 65% of past month digital billboard viewers consider them a good way to learn about new businesses in the area, and 61% agree digital billboards are a good way to learn about sales and events

• INTERACTION: One third (37%) of past month digital billboard viewers have noticed a digital billboard that provided specific directions to a nearby store, business or restaurant, while one in five viewers (22%) have changed plans to visit an establishment based on what was featured on a digital billboard

reach increase by adding billboards to other mediums

of Atlanta says digital billboards catch their attention

average time Atlanta drivers spend in cars weekly

1385 Iris Drive SE