KAPOOOW

KAPOOOW is a creative studio based in Amsterdam Nieuw-West, working on advertising campaigns, brand strategy, interactive brand experiences and visual design. The studio was founded in 2013 by Daniël van Breda and Remco Dongor, and runs its creative and production work through its own in-house studio, so that creative concepts and their execution can develop together. Its approach centres on understanding culture and subculture in order to reach specific audience groups, on the view that brand strategies built without this understanding can lose relevance as audiences move between different cultural groups and shifting trends. The studio describes its aim as building a lasting emotional connection between a brand and its audience by embracing the pace of current cultural change rather than working from fixed assumptions about a target market.