Ivor Andrew

Ivor Andrew is an integrated marketing agency that works for manufacturers and industrial OEMs. It was set up because the founders saw few agencies that understood what drives industrial buyers.

The agency has worked since 2005 and describes its role as helping challenger brands win attention and buying decisions in their sector.

What Ivor Andrew does

• Strategy: marketing plans for B2B brands that want to take share from larger rivals.
• Branding: identity work, including colour and positioning for established names.
• Content: material that explains a product's story to industrial buyers.
• Design: creative work for campaigns and sales channels.
• Marketing and technology: demand generation and support for sales channels.

Clients

Industrial manufacturing companies. Case studies on its site cover a machine tool builder, a robotics maker and an imaging brand.

Key facts

• Founded: 2005
• Focus: B2B marketing for manufacturers and factory equipment makers