Intentional

Intentional is a digital advertising agency serving online brands in Australia. It manages ad accounts for businesses whose growth has stalled or whose spending has hit a ceiling. It also publishes guidance on how to choose an agency.

What Intentional offers

• Ad account management: running and restructuring paid campaigns for online stores.
• Ad account renovation: rebuilding existing accounts that have stopped performing.
• Overseas expansion support: help for brands struggling to scale into new countries.
• Localisation: adapting international brands for Australian shoppers.
• Lead generation: applying online retail thinking to produce more leads.

Customers and markets

The agency says clients typically arrive with problems such as a growth plateau, trouble scaling abroad, copycat competitors or retailers taking their market share. Its case studies cover fashion, homeware and consumer brands including Le Rose, Orbitkey, Thankyou and FOREO Australia.

Key facts

• Based in: Australia
• Approach: offers a strategy call to check fit, and a guide for evaluating agencies