Agenda C

Agenda C runs communications campaigns from Sydney, mixing media relations with digital channels to reach the audiences its clients need to move. Much of its work sits in public affairs and advocacy, including policy debates and health awareness drives, and it has won awards in Australia, Singapore and New York.

Products and services

• Campaign strategy: plans built around the target audience and the client's objective.
• Public relations: traditional media relations for issues and organisations.
• Digital communications: online channels run alongside PR as one campaign.
• Public affairs and advocacy: campaigns aimed at government, policy and public opinion.

Who it serves

Recent clients include the campaign group Better Australia, Catholic Schools NSW on school funding, the Combat Antisemitism Movement, Chronic Pain Australia and The Ramsay Centre. It says it works across any sector.

Key facts

• Based in: Sydney, Australia
• Awards: 2025 PRCA health and wellbeing campaign; 2023 PRCA APAC strategic communications campaign; 2023 ABC Gold Quill Award of Merit; 2023 Ragan PR Daily PR campaign of the year
• Agency honour: silver for boutique agency of the year at the 2022 PRIA Golden Target Awards