Indesign

Indesign is a packaging design studio that focuses on how products look on the shelf. It treats the pack as the main way a product speaks to shoppers, since most items on supermarket shelves have no other advertising beside them.

What Indesign offers

• Packaging design — creating the look of a pack through colour, shape, lines, words and images so it states what the product is, what it promises and who it is for.
• Design research — gathering national and international references, competitors, audience and market data before design begins.
• Recommendations — turning the research into design requirements, which can sharpen or change the original brief.
• Concept development — brainstorming and rough sketches, then narrowing the ideas that suit the brief.

Who it works with

The studio works with brand owners who send a written or spoken brief along with data, references, texts and models. Meetings can take place in person or online.