IMGE

IMGE is a digital marketing firm that works mainly with political campaigns, advocacy groups and public affairs teams. It combines in-house strategists, creatives and developers so one team can plan, buy and measure a campaign.

Services

• Advertising and media buying: programmatic, social, connected TV and out-of-home placement with real-time reporting.
• Email, texting and fundraising: opt-in SMS, peer-to-peer messaging and donor programmes.
• Creative and branding: design, video, motion, copywriting and web design.
• Data and analytics: audience intelligence and AI-assisted reporting.
• Influencer and social work: social media and influencer campaigns.
• Custom software: platforms and data systems built for political and public affairs use.

Clients

Candidates, campaigns, advocacy organisations and public affairs groups. Its case studies cover absentee ballot requests, text fundraising and grassroots organising.

Key facts

• Growth: has acquired another firm, Direct Persuasion
• Approach: constant testing and campaign adjustment