IMGE

Campaign advertising for political and advocacy clients

IMGE is a digital firm that works mainly with candidates, campaigns, advocacy organizations and public affairs groups. It combines in-house strategists, creative staff and developers, which lets the same people plan, buy and measure a campaign. The firm buys space on programmatic and social platforms, connected TV and out-of-home formats, reporting results in real time and working to prevent ad fraud.

Text messaging and fundraising programs

The messaging side of the business covers opt-in SMS, peer-to-peer texting, email and fundraising programs, including donor programs. One case study covers a text fundraising program built to rival email. Other case work covers absentee ballot requests and an online grassroots movement built with omni-channel marketing.

Creative, design and web work

The creative team writes copy, designs graphics and motion pieces, storyboards and scripts films, produces and finishes video, and builds web pages and brand identities. The firm says its creative staff work from concept to finished product with each client, and that its development team can build a site or app without relying on standard templates.

Custom software and data systems

IMGE builds custom platforms, data systems and AI tools for political and public affairs work. These include data management, audience development, custom content management, software-as-a-service products, application programming interfaces and voter hub sites. The firm also offers an audience graph, audience intelligence and audience brokerage.

Testing campaigns as they run

The firm's approach is to test continuously and adjust campaigns while they run, so that media spending moves toward what works. It describes monitoring and recalibrating each campaign for better performance and runs an always-on testing and optimization service. The firm has also acquired Direct Persuasion, another firm in the same field.