IMC Licensing

IMC Licensing is a global brand licensing agency. It arranges licensing and brand extension deals that put a known brand onto new products. It has worked in the field since 1997, and its site says it starts each engagement by learning about the brand owner's business and consumers.

What IMC Licensing offers

• Licensing strategy — planning how a brand can extend into new product areas.
• Licensee identification — finding manufacturers suited to a brand.
• Contract negotiation — agreeing terms between brand owner and licensee.
• Program management — running licensing programmes once deals are in place.
• Corporate brand licensing — extending company names into consumer products.

Who it works with

Brand owners and product makers, including companies in the Fortune 1000 group. The agency publishes case studies and news on collaborations such as apparel and gear ranges.

Key facts

• Established: 1997
• Specialism: product licensing and brand extension