IMA Influencer Marketing Agency

Creators, not celebrities, are at the heart of the work described by this influencer marketing specialist, which started in Amsterdam, says it has run influencer campaigns for more than ten years and now operates under the Media.Monks name. Its older material lists offices in Amsterdam, Los Angeles, New York, London, Singapore, Sao Paulo and Shanghai, and describes a full-service team of strategists, producers, influencer project managers, designers, developers, analysts and social media experts.

Five practice areas

The current site groups the work into five areas. Creator and influencer community work builds long-term groups of authentic advocates for a brand, with attention to cultural relevance and community insight. Influencer and creator campaigns cover strategy through to execution and talent management. A third area produces user-generated content at scale, using generative AI and data to make creator content in volume. Affiliate marketing links creators, media and commerce so that content can drive revenue. Live experiences blend creative production with talent management, both online and in person.

An agency that does not represent talent

The older description makes a point of independence: the agency says it does not represent any influencers, which lets it choose the best match for each brief instead of promoting its own roster. It described a database of more than nineteen million influencers with demographic detail, tools for approving influencers and content, and reporting tailored to each campaign.

How a project runs

The site lays out a sequence. It starts with a kickoff that aligns teams, sets internal workflows and finalises budgets. Talent casting follows: strategic briefs are reviewed, curated longlists go to the client for approval, and outreach and rate negotiation begin. Creators are found through deep searches for authentic, diverse people with strong engagement, then put through a multi-step vetting process for brand safety. Talent contracts, licensing and compliance are handled in-house, and creative briefing calls align creators with the brand's vision. During production, content is reviewed closely to allow quick testing and iteration. Finished assets are then placed across the brand's own social channels and paid media, and the team provides tracking, final reporting and a post-campaign review with KPIs and takeaways.

Proposals grounded in listening

Proposals are described as tailor-made, built on social listening and audience behaviour, with clear timings and objectives. The agency says it works with international brands in many industries and that its measurement is meant to show tangible impact, though those are its own claims.

One case study on the site concerns a retailer that turned a streaming setup into a real-time sales channel for sneakers.

IMA Influencer Marketing Agency is an influencer marketing specialist that now operates under the Media.Monks name. It plans and runs creator partnerships that help brands reach audiences worldwide.

What IMA Influencer Marketing Agency offers

• Creator community management: long-term groups of creators speaking for a brand.
• Influencer campaigns: strategy through to execution, including talent management.
• Creator content: user-generated content produced in volume.
• Affiliate marketing: performance partnerships with creators.
• Live experiences: events and experiential work.
• Creator sourcing and vetting: choosing suitable influencers.

Customers and markets

Brands running global campaigns across many industries, from consumer names to marketplaces. Its site describes work that stretches from planning to creative execution.

Key facts

• Parent: Media.Monks
• Experience: about 10 years of influencer campaigns