Ignite Marketing Group

Marketing for car dealers and automotive trades

Ignite Marketing Group is an online marketing firm focused on the automotive trade, with more than 12 years of work in that industry. Its clients include dealership franchises, repair centers, detailing shops and auto recycling centers. The firm uses analytics to plan search engine optimization and search engine marketing, and it works as an internal marketing team for clients who want to grow online and through e-commerce.

Automotive marketing methods for smaller budgets

By its own account, the firm has developed non-traditional marketing techniques for the automotive space. These allow clients with smaller marketing budgets than their competitors to reach twice their previous growth, although the outcome for each client depends on the plan agreed.

A digital audit from website to social media

Work starts with a comprehensive digital marketing audit that reviews a client's online presence, from its website through to its social media. The audit evaluates every solution and optimization that applies to the business, and it identifies where the online presence can improve and where the marketing budget can work harder.

A plan built around the client's budget

The second step turns the audit into a plan of action. The firm works with the client to decide the next best steps within the overall budget, and it can supply a list of recommended vendors for the rest of the marketing work. Once the plan is agreed, the firm provides a quote and begins the project if the client decides to go ahead.

Search, website and advertising work

The services are search engine optimization, search engine marketing and website development, which the firm builds to support its advertising and search work. Each client's plan differs, so the firm reviews progress with clients every month and adjusts the strategy where needed. The aim, in its own words, is to help clients reach their goals rather than to sell a fixed package.