IDMLOCO

Case Study From the 7 Archetypes of Social Media Engagement What is a Curator? Pretend for a moment you are the director of the Smithsonian, responsible for discovering, preparing and presenting exhibits like dinosaur fossils, Dorothy’s red slippers, Davy Crockett’s musket, and the first chunks of rock to return from… Case Study From the 7 Archetypes of Social Media Engagement Celebrity is a fickle thing Some who have it prefer to hide — the Kevin Spaceys, Dave Chapelles and Doris Days of the world — while others seem to relish the spotlight — the Kanye Wests, Joseph Gordon Levitts and… Case Study From the 7 Archetypes of Social Media Engagement …There is no denying the lasting impact the Analyst can make for an otherwise less-than-analytical public 2015 has been referred to by many as the Year of the Nerd: blockbuster comic book movies; the dominance of internet-based entertainment over traditional…

Quick Review: 5 Awesome Email Marketing Platforms

To help you achieve your email marketing goals There are a lot of options when it comes to choosing an email marketing platform Our clients often approach us with questions on which email marketing platform would be best for them The answer? It all depends on how you will use… Case Study on Patagonia from the 7 Archetypes of Social Media Engagement “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do So throw off the bowlines, sail away from the safe harbor Catch the trade winds…

Everything You Need to Create an Effective Email Marketing Strategy

The questions (and answers) to ask that will get the email ball rolling It takes time and resources to create an email marketing strategy that is effective … Case Study From the 7 Archetypes of Social Media Engagement David Karp’s personality is a lot like how Tumblr, the social media platform he created, operates: quick bites of content, often tongue in cheek, heavily photo-centric, and unapologetically personal and unique … Company, Customers, Competitors, Community, and Collaborators Introduction Let’s be honest The core factors of a “business ecosystem” are certainly not new ideas and have been described before in terms like “networks” or “clusters” These terms refer to the related group of organizations — suppliers, distributors, customers, competitors — which are brought…

7 Archetypes For Social Media Engagement

About 10 years ago, British writer Christopher Booker penned The 7 Basic Plots, a guide to describing what he saw as the most distilled versions of practically every story ever written The seven basic plots are: overcoming the monster; rags to riches; the quest; voyage and return; comedy; tragedy, and… Tony Fernandes CEO of AirAsia F Scott Fitzgerald once wrote “Personality is an unbroken series of successful gestures ” Fitzgerald missed social media as we know it by about 60 years, but his quote accurately describes the way we assume certain roles in social media interactions as extensions of our personalities The way we write, share… How to Rise With the Digital Tide Without Being Sunk By Your Anchor cont Missed Part 1? Read: How to Rise With the Digital Tide A Rising Tide Kennedy’s use of the “rising tide lifts all boats” aphorism in 1963 is to this day a topic of debate, even ridicule There have been…

How to Rise With the Digital Tide

Without Being Sunk By Your Anchor IDMLOCO How To Rise With The Digital Tide Without Being Sunk By Your Anchor A rising tide lifts all boats — both literally and figuratively Whether that tide is in the sea, the economy or technology, any entity with a little buoyancy will start to rise too Digital technology in particular is currently lifting enterprises and organizations to new heights At IDMLOCO we… Digital Reputation The secrets of rehabilitating and managing your reputation online in the age of search and social The human mind is designed to forget This is good Mistakes happen Time helps us forget and move forward We need friends and family to forgive us and we need to say sorry for what we did and move on That is growth But online, things are never fully forgotten …

9 Steps to Interactive Data Visualizations

Bryan Merica & Matthew Eagan, Partners @IDMLOCO Introduction Data visualization has been around for some time We remember in the late 90's being struck by the pure awesomeness of “XPLANATiONS” infographics published in Business 2 0 magazine …

Driving Outcomes With Technology

The 3 Ways to Get the Most From Digital in Your Campaign Bryan Merica, Partner @IDMLOCO Introduction Political campaigns and issue-based organizations share one goal: convincing the public to take action Over the years, IDMLOCO has deployed its digital resources to drive desirable outcomes for hundreds of issue-driven and candidate campaigns…