Idea Girl Network Advertising Agency

An ad agency for traditional and online media

Advertising in Bakersfield, California is the business of Idea Girl Network, which says it has spent over twenty years in traditional media: television, radio, outdoor, print and direct mail. It adds digital campaigns to that foundation, using banner advertisements and streaming video with targeting, retargeting, geo-fencing, search engine marketing and YouTube campaigns. The agency says it works with many different kinds of businesses, from non-profit organizations raising funds to a bridal show business.

Planning the media mix

The agency says each engagement starts with the question of who the target audience is. From there it plans a mix of cohesive media aimed at the real customer demographic, and says its goal is to pick the most cost-efficient media for the product or service. It presents this as the way to turn a marketing budget into steady business growth rather than a scatter of unconnected advertisements.

Design and branding

It works with a group of graphic designers on identity and print: logos, mailers, cards, brochures, posters and signage, as well as matching stationery sets and vehicle wraps. On branding, it argues that a logo is the visual statement of a business, and offers to help owners work out which company image to project.

Video, promotions and press

The agency promotes video marketing as an entertaining and informative way to hold an audience and as a help to Google ranking. Its promotion work covers flash sales, coupons, email campaigns, events and social media campaigns, intended to keep a business in front of potential customers consistently. For companies with news to share, it prepares press releases and says the usual key to a story being heard is to add an interesting twist tied to the product or to community interest, and it will alert the press.

Events, fundraisers and sponsorship

It also produces events and fundraisers, from creative invitations and flyers through to the occasion itself, and advises on event sponsorship as a way for a business to show it is connected to the community and gives back, whether the event is a popular annual date or a non-profit cause.