Idea Factory

We were busy creating a visual identity for our new ECHL hockey team in St John’s when we came cross the above photo of Private Hazen Frazier of the Royal Newfoundland Regiment with Sable Chief, the mascot of the Regiment during WWI We saw the photo as the visual embodiment of our most cherished cultural traits — strength, courage and steadfast resilience — and it immediately became our inspiration On May 22, the Newfoundland Growlers were officially launched

When GJ Cahill first approached us about launching a new corporate brand- we knew it was going be something special The company’s owner, Fred Cahill, was looking for a brand that would take the business his father built into the next chapter of it’s successful existence And that’s exactly what we did by updating their logo, elevating their identity, and building a brand worthy of the industry leader

The Paint Shop is an iconic home decorating store with 26 successful locations across Newfoundland Over the years, the brand had become tired and dated It no longer reflected the dynamic, trendy home decorating center To compete with the big box stores, the brand needed a fresh new start and we were up for the challenge

Like any good nation, Lamb’s Nation deserved an anthem So we sent a call out asking fans to write and record an original anthem for a chance to win $15,000 and the opportunity to perform their track live on stage during the legendary George Street Festival We picked our top ten and then let the fans decide on a winner by voting online 40,000 votes later – we had a winner

Getting in on the ground floor of a new craft brewery is always a frothy creative opportunity When Spindrift Brewing Co (well, they didn’t have a name at the time) asked us to work with them on launching their new brewery and their first brew – we had to jump on board

Headquartered in Toronto, Anaconda Mining is the only active gold mine operating in Newfoundland and Labrador As the company started to gain local attention, the management team asked us to help build their brand story Tailored for key stakeholders in this province, the story has helped Anaconda gain equity among the investor community The same way they discover gold, we built their brand and vision ‘from the ground up’

We have worked with the experienced team at RMM, a leader in personal injury law, over the last 15 years to build an iconic brand with an iconic tagline – ‘Make the Call’ The team at RMM has pushed us to deliver fresh ideas and evolve a campaign that started with one simple insight: make lawyers more approachable… which of course they are! Steak lovers are very passionate about a great cut of meat Our research confirmed this and revealed that when it came to grilling at home, a triple ‘A’ cut was the superior choice That’s why Coleman’s only sells triple ‘A’ grilling steaks We tapped into this insight and created a summer campaign using social media and radio

A FEW OF OUR CLIENTS

A sound strategy starts with achievable objectives Our team will challenge traditional thinking, dig for insights, and simplify complex challenges to positively impact your business We’ll help you see the world through the eyes of your customers, because it’s our job to change their behaviour to help you meet your marketing goals

Creativity is a powerful tool It allows us to break down barriers, communicate with consumers, and change behaviours We produce work that is simple, but smart Our authentic, memorable, and fresh ideas tap into core human emotions to inspire desire We imagine, design, and execute these ideas to build businesses and generate brand loyalty

Why do people go to your website? How do they find you? How will they interact with you? What do we want them do? Our process begins with a lot of questions From there, it’s our job to work with you to build a simple user experience (UX) that is seamless from device to device

Social media isn’t just about increasing ‘engagement’ It’s about building a human conversation around meaningful content It’s powered by insightful data and driven by results Starting with the development of a sound strategy, our team will create beautiful, dynamic, and engaging content to steer the conversation around your business

Search is much more than just clicks and keywords Intent and insight is what makes it meaningful As a Google Partner agency, we dig deep to develop powerful strategies that will capture and influence the intent of your target audience Once in market, we use data from Google AdWords and Analytics to uncover key insights that will strengthen your results

If creativity is the engine that drives the message, then media is the road on which the message runs It’s built using a balanced plan that leverages the right channels at the right time We maintain close relationships with suppliers across all channels to ensure you’re getting quality and value while effectivity reaching your audience

Web Design & Development

CEO/Executive Creative Director & Founder Ext 228 VP, Digital Strategy Ext 224 Brand Planning Lead Ext 240 Director of Client Operations Ext 225 Systems & Production Lead Ext 227 Client Success Manager Ext 245 Digital Campaign Manager Ext 222 Sr Art Director Ext 233 Creative Content Manager Ext 247 Digital Campaign Coordinator Ext 244 Chief Financial Officer Ext 237