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Advertising Company

House of Kaizen

Research-led conversion and retention consultancy for subscription and membership businesses

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About House of Kaizen

House of Kaizen is a consultancy that improves the customer experience of subscription, membership and other recurring-revenue products. Its aim is sustainable net growth by helping companies win and keep customers.

What House of Kaizen does

Research: customer studies that guide optimisation plans.
Customer alignment: a framework for agreeing goals and measures across a company.
Experimentation: structured testing, including conversion rate optimisation.
Growth marketing: advisory work on raising customer lifetime value.

Clients

Clients are publishers, hospitality brands and technology companies with recurring-revenue offerings, including a news publisher, a hotel chain and a browser software maker. Engagements vary in length and mix of services.

Key facts

Focus: subscriber experience optimisation
Resource: a growth framework worksheet offered to visitors

Profile written by TrustList from the business's own published information, Oct 2026.

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