icp

ICP is a content operations business that helps large brands organise how marketing content is planned, made, stored and delivered. It combines consulting, technology deployment and production services.

What ICP offers

• Creative operations — assessing and improving how creative teams work, including a maturity assessment and a health check on AI use.
• Content management and logistics — deploying and running the technology that moves content between teams and channels.
• Digital shelf — building and running product content operations for online retail, from strategy to delivery and measurement.
• Content studio and production — creating and adapting content, including packaging artwork.
• AI-assisted content — generative AI and optimisation applied to content work at scale.

Who it works with

Global brands in pharmaceuticals and consumer health, streaming, broadcast, music and sport, and food, drink and pet care.