HOOK

HOOK, a Charleston-based creative agency known for branding, product design and creative campaigns, has joined Pyxl's collective of agencies. According to the announcement, HOOK continues to operate under its own name and identity within the group rather than being absorbed into a single combined brand. The agency's co-founder describes the move as pairing HOOK's strategy-driven creative work with Pyxl's wider digital services and reach. The page notes that HOOK brings twenty years of creative experience to the partnership, joining Pyxl's teams based in Nashville and Charleston and serving clients across the United States and Europe. The two firms had previously brought another agency, Cobble Hill, into the same collective a couple of months earlier.