Brilliant Metrics

Brilliant Metrics works with marketing leaders to speed up their teams and programmes. It covers three areas of support, from setting the plan to filling skill gaps and choosing technology, and lets new clients trial the service before committing.

What Brilliant Metrics offers

• Marketing strategy: getting a team aligned around clear business goals.
• Execution support: staff to run new tactics when a team lacks the skills or hours.
• Marketing technology: guidance on selecting and adopting tools that speed up delivery.
• Data and insight: analysis that informs digital and traditional media buying.

Who it serves

Clients quoted in its material include Mepaco, the adhesives maker Bostik, Hatco and Apache Stainless, mostly manufacturing and industrial firms.

Key facts

• Trial: new clients can test the service first
• Client roles: works with marketing managers, digital directors and chief executives