Herrmann

Stories, campaigns and brand work for mission-driven clients

Based in Annapolis, Maryland, Herrmann has spent about forty years on marketing, advertising, branding and technology for clients in many countries, and its work includes a refugee awareness effort for UNHCR, the United Nations refugee agency, a tourism push for Annapolis and Anne Arundel County, plus brand and website projects for several law firms.

Brand platforms and repositioning for established organizations

The branding practice builds new brand platforms and repositions established organizations. A case in point is the work for the law firm Jones Walker, where the agency set out to create a new brand that reflected the firm's dynamic energy and its ability to handle sophisticated matters. Another example is Stroock, a New York firm with a long history, where Herrmann helped position the brand to match the firm's momentum as it opened offices across the country. Kane Russell Coleman & Logan, on the eve of its thirtieth anniversary, turned to the agency to reinvigorate its brand platform and redesign its website.

Public health and tourism campaigns

Advertising campaigns include public health and tourism work. For Visit Annapolis & Anne Arundel County, the agency developed a campaign that kept the region's nautical roots while offering visitors the chance to choose their own adventure. For Anne Arundel County and Howard County health bodies, it has run campaigns on smoking cessation, opioid misuse prevention and sun safety, along with branding for public health awareness initiatives.

Websites that clients can edit themselves

Website design covers full redesigns for firms and public bodies. The agency's own content management system, HerrmannEasyEdit, lets clients update their site from any device and integrate popular sales and email tools without needing technical staff. The system is offered as an affordable content management system for organizations that want control of their own pages.

Clients among law firms, associations and public bodies

Much of the client base is made up of law firms, with financial businesses, associations, colleges, local government departments and health bodies alongside them. Named clients include associations for corporate counsel and legal administrators, several Maryland colleges and schools, and the Prince George's County Office of Human Rights. The agency also works with a hospice, a state education association and an airports authority, which shows the range of sectors it has served across four decades.