Helms Workshop

Helms Workshop is a full-service branding agency based in Austin, Texas. It develops brand strategy and names, then carries them through identity, packaging and other design work for products and venues.

What Helms Workshop does

• Brand strategy and naming: positioning and names for new and existing brands.
• Brand identity: logos and visual systems.
• Packaging design: work for products on retail shelves, such as a cider and a whiskey.
• Environmental and digital design: brand experiences in physical spaces and online.
• Marketing: messaging and campaigns for consumer brands.

Customers and markets

The agency specialises in consumer packaged goods, hospitality and lifestyle brands. Testimonials on its site come from founders of drinks and sports-related companies.

Key facts

• Based in: Austin, Texas, USA
• Focus sectors: consumer goods, hospitality, lifestyle