growth.cx

growth.cx is a marketing agency for business-to-business software and technology firms. It works with startups, scaleups and growth-stage companies that want a structured route from early traction to steady pipeline.

What growth.cx offers

• Go-to-market strategy: planning the route to market so that separate channels work together rather than in isolation.
• AI organic visibility: work aimed at getting a brand cited when buyers ask AI assistants for recommendations, as well as ranking in search.
• Paid acquisition: performance campaigns judged on pipeline generated instead of impressions.
• Outbound: cold email and LinkedIn outreach systems that reach the same buyer through two channels.
• Demand generation and pipeline: creating demand and then converting it without handing work between separate vendors.

Clients

Software and technology companies, mainly those in the startup and scaleup stages. Its case studies cover firms in the USA, India and South Africa.

Key facts

• Model: Five connected services that can be bought singly or as one full-service programme
• Aim: Initial traction within 90 days, according to its site
• Focus: Reporting on pipeline and revenue outcomes