Groundzero

Groundzero is a small advertising agency in Toronto that calls itself a communications company. It concentrates on understanding what motivates customers, on the view that stronger insight makes for stronger marketing.

What Groundzero offers

• Creative and execution — the agency produces the ideas and runs them.
• Digital testing — many ideas are tried online and the winners are scaled up as spending grows.
• Customer insight — work starts from how the client's customers think and behave.
• Trial project — it says it will run one online test for a prospective client, who covers only the small media spend.

Who it works with

Brands wanting more return from advertising, or trying to raise results that have stalled. The site also points to a New York City presence and to job openings.

Key facts

• Based in: Toronto, Canada
• Size: described as a small agency