Greatest Common Factory

Greatest Common Factory, shortened to GCF, is an advertising and production agency in Austin, Texas. It combines strategy, creative and production work. Its method is to sit with a client's own teams, learn the business and search for one change that lifts results.

Products and services

• Creative campaigns: concepts and messaging for brand growth.
• Strategy: spotting overlooked strengths, blind spots and moments in the customer journey.
• Content production: short and long video, social, display, television and radio.
• Email and loyalty programmes: connected member journeys.

Clients

Case studies cover a Las Vegas resort, a barbecue restaurant, a Texas energy provider, insurance, golf equipment, denim and a Nike project. Clients therefore span hospitality, retail, sport and utilities.

Key facts

• Based in: Austin, Texas
• Pricing approach: the older profile says clients pay for delivered work, not hours
• Working style: collaborative, without hand-offs between departments