Greater Than One

About Greater Than One

THE RISE OF HCP INFLUENCERS IN HEALTHCARE MARKETING

What is influencer marketing? Influencer marketing has been rising across almost every industry, and in the past few years, it’s made its way into the world of healthcare Essentially, influencer marketing is partnering with social media influencers or Digital Opinion Leaders to educate an audience in order to build trust, to promote a brand’s products…

EMPATHY AND COMPASSION IN HEALTHCARE

Empathy and compassion are two steps on the same path toward human connection The first step is empathy When we approach others with empathy, we approach them with an openness to learn and a curiosity about their experience What are they feeling and why? What assumptions are we making about their inner lives that might…

The Rise of HCP Influencers in Healthcare Marketing

Empathy and Compassion in Healthcare

GREATER THAN ONE NAMES NEW EXECUTIVE CREATIVE DIRECTOR

Greater Than One, a privately held agency focused on healthcare, announced that Mindy Telmer has been appointed Executive Creative Director, EVP Mindy will be the creative voice of the agency, responsible for providing Greater Than One (www greaterthanone com) clients with strategic creative direction and oversight from inception through execution Telmer will report directly to Matthew Howes, President of Greater Than…

GREATER THAN ONE APPOINTS BRIAN PETERSON IN NEWLY CREATED CHIEF DIGITAL OFFICER ROLE

NEW YORK, NY (July 12, 2022) – Greater Than One, a full-experience marketing agency focused on healthcare, announced that Brian Peterson has been appointed Chief Digital Officer, a newly created position He will be responsible for providing clients at Greater Than One (www greaterthanone com) with transformative digital solutions through the agency’s Capability Convergence model, a solution…

Greater Than One Appoints New Chief Client Officer

NEW YORK, NY (May 16 , 2022) – Greater Than One, a full-experience marketing agency focused on healthcare, announced that Bindhu Gopalan has been appointed Chief Client Officer She will be responsible for overseeing all client engagements at Greater Than One, with a focus on building better healthcare experiences through the agency’s Capability Convergence model…

GTO named MM+M Top 100 Agency

In acknowledging Greater Than One (GTO) as a premiere healthcare agency of 2021, Medical Marketing and Media (MM+M) recognized that our unique integration of data, content, media, and technology makes us truly greater than the sum of our parts

OXLUMO® (lumasiran) Launch wins ELITE 2021 Award

Greater Than One (GTO) has been recognized by PM360 for its success in conceiving and launching a virtual campaign to support OXLUMO® (lumasiran), a first-in-class therapy developed by Alnylam

Honeycomb Health Modernizes Rare Disease Management

Chief Executive Officer and Honeycomb Health (HH) co-founder Elizabeth Apelles discusses why the high-tech nonprofit will forever change the lives of rare disease patients everywhere, and shares the buzz about her co-founder’s road trip to raise $3M dollars

This cult skincare brand wanted to make the move to e-commerce, so we helped them increase their revenue and their satisfied customer base

IN IT FOR LIFE.

Seagen wanted to create space for themselves as global leaders in cancer treatment We helped them make room for the human element

GLOBAL SOCIAL MOVEMENT FOR HEART FAILURE AWARENESS.

For the launch of ENTRESTO® (sacubitril/valsartan), we imagined a social movement that could start a totally original global heart failure conversation