Grabarz & Partner

Grabarz & Partner is an advertising agency in Germany that belongs to the Omnicom communications group. It says its goal is emotional impact rather than simply making adverts. Membership of the group gives clients access to media, data, technology, commerce, PR and production specialists.

What Grabarz & Partner offers

• Brand campaigns: national advertising for consumer brands.
• Radio and audio work: campaign strands built for radio.
• Public-awareness campaigns: including a campaign that raised awareness of depression.
• AI and innovation unit: a team researching artificial intelligence applications in advertising.
• Augmented reality work: a project showing the effect of global warming.

Customers and markets

Named brands include congstar, Sparda-Bank, Lieferando, Veltins, Bahlsen and Vaillant, for which it became international lead agency.

Key facts

• Based in: Germany
• Parent group: Omnicom
• Recognition: listed among independent agencies of the decade at Cannes Lions, and ranked by the trade magazine HORIZONT among Germany's most creative agencies