Glocally Media Agency

Glocally Media Agency plans and buys local media for brands, using geolocation data and knowledge of each city to decide where and when adverts should run. It works across Spain and Portugal, with the aim of driving footfall to physical shops and traffic to online stores.

What Glocally Media Agency offers

• Local media planning: campaigns built around specific neighbourhoods and cities rather than national blanket coverage.
• Geolocation technology: an in-house tool that layers consumer behaviour data from more than 200 sources to target activity precisely.
• Outdoor and digital outdoor: street-level formats such as billboards and digital screens, a theme its staff write about publicly.
• Measurement and data management: tracking campaign results and handling the data behind buying decisions.
• Experiential activations: projects such as a mobile showroom on wheels for a tools brand.

Who it serves

Retail and consumer brands with a presence across Spain and Portugal. Case studies cover Goiko, Kiabi, Leroy Merlin, Sibuya and STIHL.

Key facts

• Based in: Madrid, Spain
• Offices: Madrid, Barcelona, Bilbao, Seville, Valencia, Zaragoza, Málaga, A Coruña and Las Palmas de Gran Canaria
• Markets: Spain and Portugal
• Language: Spanish