Global SEO Zone

Plumbers, roofers and cleaning companies are the focus of Global SEO Zone, which now works on local service trades. The firm presents itself as outside marketing staff that fits into a client's own workflow, with the aim of helping each business show up in local search results and bring in phone calls.

Local SEO and Google Business Profiles

Local SEO work starts with optimizing a client's Google Business Profile so the business appears in map results for its city. Alongside it, technical and on-page fixes adjust the structure of the client's website and its pages so that search engines can read and rank them.

Paid campaigns aimed at urgent searches

Google Ads campaigns target people looking for a trade service at that moment, such as emergency plumbing, with the aim of producing calls and inquiries rather than general traffic. The firm says its keyword choices focus on terms that lead to calls.

Websites built to turn visits into inquiries

Websites are built to load quickly, work on phones and lead visitors toward a call or a request for a quote. The firm treats the website as one part of the local search effort, so the site and the business profile are kept consistent with each other.

Social media run by virtual assistants

The firm supplies remote assistants to manage Facebook and Instagram accounts for trade businesses, so that a company without a marketing team still has regular posting on its social channels.

Research first, then monthly reporting

Engagements begin with competitor and keyword research, then move to fixes to the site and profiles, then tracking of every call and lead. Monthly reports show how many calls and leads came from search, and the firm says it integrates into the client's workflow to build, manage and grow the business. By its own count, it has 240 clients.