Genetsis

Genetsis, also known as Genetsis Group, is a digital agency that plans, runs and manages a client's whole online ecosystem across the customer lifecycle. It pairs data-driven, omnichannel marketing with IT infrastructure and business intelligence services, and it publishes its material in Spanish.

What Genetsis offers

• Omnichannel marketing — defining, deploying and managing digital strategy, including digital identity, content strategy, search positioning and conversion improvement.
• User lifecycle management — handling customer identity and activity, segmentation and automated marketing actions.
• IT infrastructure and telecoms — consulting, integration, management and monitoring of infrastructure, including security services.
• Business intelligence — analysis to make online marketing and e-commerce operations more profitable.
• Employee-centric communication — design of internal communication built around staff.

Who it works with

The agency describes its own methodology for digitising the consumer goods sector, and data-based work in education that steers students toward suitable options. It says its internal communication approach has been used by large companies.

Key facts

• Methodology: Its own method for digital change in consumer goods businesses
• Language: Spanish