Freshu

Freshu is a studio that sits between strategy, design and technology. It helps start-ups and long-standing brands decide on their direction and then builds the identity and digital products to match. Its client list suggests a strong base in the Netherlands.

What Freshu offers

• Strategy — brand positioning and concept development.
• Identity — brand identity work and design systems.
• Design — user experience and interface design.
• Development — digital platforms, subscription ecommerce and SaaS products.

Who it works with

Named clients include PON, Lease a Bike, FietsNED, Boehringer Ingelheim, Erasmus MC, Mark Manson, Pentatone, Boldking and Primephonic, a classical music service later bought by Apple Music.

Key facts

• Disciplines: strategy, identity, design and development
• Product types: platforms, subscription ecommerce, SaaS