Focus Communications

Focus Communications specialises in multicultural marketing, helping brands speak to ethnic communities in Canada in a way that fits their culture. Much of its work targets Chinese and South Asian audiences, and it also offers a route into Asian markets.

What Focus Communications offers

• PR and influencer marketing — working with multicultural media, community figures and ethnic bloggers to spread client news.
• Ethnic digital and social marketing — in-language websites and microsites, mobile app concepts, in-language content and social account management.
• Multicultural creative and advertising — design and messaging for print and digital ads, point of sale, outdoor, packaging and event materials.
• Events and experiential marketing — sponsorships, custom events and grassroots activations, from planning through on-site management.
• Multicultural training — orientation for organisations on reaching diverse communities, including diversity and inclusion in HR.
• Bridge to Asian markets — support for businesses looking to enter Asia.

Who it works with

The agency serves consumer brands and B2B clients, linking the latter with community groups and local businesses for lasting partnerships.

Key facts

• Market: Canada, with a focus on Chinese and South Asian communities
• Events record: has run street festivals and cross-country road shows