Folklore

In an economy of attention, good storytelling always wins

We help the helpers do it better from our home in Appalachia

Approach, Articulate, Amplify, and Adapt.

Public Relations & Community Relations

Artists, Writers, and Producers Working for You

Brand Positioning & Media Placement

Bringing Your Mission to Life

Our clients are as diverse and unique as the communities they serve The one thing they have in common is that they run their organizations with a culture of mission and care for the lives they touch

That's what we specialize in We specialize in putting skin on your mission and passion We specialize in bringing your mission to life We specialize in making your story captivating, compelling, and relevant

I rely on Folklore for advice, ideas, market insight, writing, editing, and a host of things that are hard to qualify They bring a lot more to the table than a list of deliverables That’s what sets them apart You get your action-items, but you also receive years of experience, savvy intuition, and sound judgement

Folklore has provided me with excellent guidance and tools to make my personal brand connect with the local and national community that loves the Symphony here in Wheeling They have talented creatives in every department and I would highly recommend them to anyone who is looking to take their storytelling to the next level This team cares— and they will go the extra mile to make sure that authenticity is at the core of each component of the work

While we all aspired to revamp our branding and expand our marketing, we simply didn’t have time to devote to it And, frankly, we didn’t possess all the skills sets needed to move those areas forward Partnering with Folklore has allowed us to continue working on our daily tasks while they were in the background working on creative pieces for us They’ve taken the time to learn about our mission and champion it as their own

Folklore has made a huge difference in our advertising The scripts they've written and directed over the past two years have positioned us as industry leaders, but just as important, they've reduced our media budget while increasing the number of people talking about our company They came in and made an immediate impact

Your Story Can Start with Intent, but at Some Point, You’ve Gotta' Put Words on the Page Once Upon A Time: Why Good Storytelling Should Drive Your Marketing & Public Relations