Folklore

Folklore handles marketing and public relations for nonprofits and social enterprises from its base in Appalachia. Its work centres on storytelling: helping mission-led organisations explain what they do in a way that holds attention.

What Folklore offers

• Public and community relations — managing how an organisation is seen by the media and its local community.
• Brand positioning and media placement — defining a brand's position and placing its stories in the media.
• Creative production — artists, writers and producers who create material such as advertising scripts.
• Marketing advice — ideas, market insight, writing and editing alongside set deliverables.

Who it works with

Folklore works with nonprofits and social enterprises whose culture is built around a mission. Clients quoted on its site include a symphony in Wheeling and businesses that used its scripted adverts. Its method follows four steps: approach, articulate, amplify and adapt.

Key facts

• Based in: Appalachia, United States
• Focus: nonprofits and social enterprises