Firewire Digital

Firewire Digital is an Australian search marketing agency that handles SEO, Google Ads and generative engine optimisation (GEO) together rather than as separate services. One team plans and budgets the three channels against a shared keyword map tied to sales, and reports results in terms of commercial outcomes rather than rankings. It says more than 100 Australian brands have used its services.

What Firewire Digital offers

• SEO — custom campaigns combining technical foundations with strong content to build a long-term organic channel.
• Google Ads — paid campaigns built from scratch for each client instead of off-the-shelf set-ups.
• GEO — optimisation for AI answer engines and Google's AI Overviews.
• Search landscape audits — mapping where buyers search against a client's products and margins.
• Reporting — live dashboards, weekly walkthroughs and quarterly reviews.

Who it works with

Australian brands; named clients include Omnia, The Good Feet Store, FieldFolio and Hobbies Direct.

Key facts

• Based in: Australia
• Clients: more than 100 Australian brands
• Methodology: Earned Presence, its own framework for search visibility
• Technology: develops its own tools for insights and competitive analysis