Finch Brands

Finch Brands is a brand consultancy that combines market research with strategy and design. Its main research product is FinchSight, a set of online insight communities, and it also advises on branding during mergers and acquisitions. The team says it previously worked on the client side in insights and brand roles at Campbell Soup and Kimberly-Clark.

What Finch Brands offers

• Insight communities — online communities supporting qualitative and quantitative research, delivered as full-service or hybrid arrangements.
• Market research — studies run by an in-house team of researchers.
• Brand, business and marketing strategy — strategists and designers available to turn findings into action.
• M&A branding — advice on how branding affects the value of a deal.
• Customer experience and brand identity — work on how customers meet a brand and how it looks.
• Charlie — an AI knowledge management platform for getting answers from research material.

Who it works with

Its insight communities are aimed at insights leaders who want more from their community provider, and its branding work at companies involved in deals.

Key facts

• Platform: FinchSight online insight communities.
• Tool: Charlie AI knowledge management platform.
• Background: founders came from client-side insights roles.