FICC

FICC is a brand marketing agency in Japan. It aims to keep branding and marketing joined up rather than split into separate projects, helping brands earn a place in markets that value social purpose.

The agency uses its own frameworks, such as a vision ladder and an equity map, and works from concept through to creative output.

Services

• Brand experience creative: strategy, storytelling, experience design and prototyping.
• Marketing knowledge development: building and sharing methods for brand marketing.
• Media and promotion: campaigns and publicity work.
• New business development and training: programmes supporting change and new ventures.

Customers and markets

Japanese companies and public bodies. Its case studies include a leisure and transport group, a retail marketing firm, a chocolate maker's Japanese arm and regional governments.

Key facts

• Language of the site: Japanese
• Approach: balances social value and economic value