Feld Direct

We fuse the selling logic of direct response with the engagement power of brand advertising to help our clients acquire profitable customers today while building brand preference over time

Working closely with our clients, we’re accountable for all response levers — strategy, media, creative, and production All elements of our campaigns are continuously tested, tracked, measured, analyzed, refined and retested to maximize return on marketing investment

We understand the path to Branded DRTV success — and how to get our clients there faster

WE CREATE CAMPAIGNS THAT SELL.

Our creative style is defined by clear and convincing propositions built on a persuasive selling logic validated by years of results We create, produce, edit, and finish all work in-house, eliminating third-party markups and enabling the delivery of multiple high-quality commercials for the typical price of one

WE REACH PROSPECTS ON ANY SCREEN.

Television still provides the largest reach of any video advertising medium, but ad-supported streaming platforms are quickly changing the viewing landscape Our media plans are multi-screen recommendations designed to reach target audiences wherever and whenever they watch

WE USE DATA TO MAXIMIZE RESULTS.

Our campaigns are built on robust data analysis and enhanced by decades of response experience We supplement customer data with demographic, psychographic, and behavioral insights to build predictive models that identify customer segments, inform creative decision making, and power campaign optimization And with our dynamic reporting tools, results are always clear and accessible

WE NAVIGATE THE ADVERTISING LANDSCAPE.