Feld Direct

Feld Direct, operating as Feld Advertising, is an advertising agency and production company in San Francisco. It specialises in brand response television commercials and integrated campaigns. The agency blends direct-response selling with brand advertising.

What Feld Direct offers

• Strategy and creative development: the thinking and concepts behind a campaign.
• Production and post-production: commercials created, edited and finished in-house.
• Media planning and buying: plans covering television, streaming and digital screens.
• Analytics: audience modelling built on demographic, psychographic and behavioural data, with reporting tools for results.

Clients

The agency serves companies that want to win customers through television and streaming while building brand preference over time. It says all campaign elements are tested, tracked and refined.

Key facts

• Based in: San Francisco, California, USA
• Focus: branded direct response television