Fechtor Advertising

• Then implement, evaluate, refine, and repeat

We also believe that strategy development is actually a creative pursuit Yes, it takes research And yes, it takes knowledge But it also takes a special insight, a moment of inspiration, a creative twist, and a defining of both the rational and emotional benefits that will really connect with your customer Sorry, we don’t have a fancy name for it Let’s just call it Fechtorization Or not

We can sum up all of our services in one word: Advertising At Fechtor, we believe that everything is advertising, and advertising is everything TV? Advertising A YouTube video? Advertising A tweet? A blog? A Facebook post? A landing page? A website? It’s all advertising

But nobody wants just advertising They want great advertising So what is that, exactly? Here's how we define it: Great advertising starts with a great strategy It clearly and uniquely differentiates you from everyone else It builds an enduring identity for your product or company, and an enduring relationship with your audience It's single-minded It rewards you for interacting with it It takes intelligent risks It makes you think, feel or act differently than you did before

Great advertising is worth more than other advertising It works harder It sells more Therefore, it is good for business

Advertising It's a beautiful thing, really

Branding is the only legal way to have an unfair competitive advantage.

“Branding” can be a confusing word At Fechtor, here’s how we define it Branding is not the logo And it’s not the font And it’s not the color palette And it’s not the brand mark Branding is the sum total of your thoughts, feelings, and experiences with a product, service, or organization So, what are all those other things? At Fechtor, we think of them as “brand signals,” because they’re shortcuts to all those thoughts and feelings we want people to have

Branding is so important, we give it its own strategy A strategy that defines its purpose, its values, its positioning, its personality, and its promise At Fechtor, we’ve created brands from scratch, evolved existing brands, and brought old, tired brands back to life We’re good at it

All advertising is interactive, if you do it right.

Digital experts are digital experts Sometimes, they’re also marketing and advertising experts, or branding experts, or design experts, or conceptual experts, too But often, they’re not At Fechtor, we think it’s important to let strategy and concept take the lead — and then create digital solutions that integrate and work within them That way, everything you do reinforces your brand and connects with your audience in the most relevant ways And it works

Just because you can doesn't mean you should.

Whether it’s digital, or print, or outdoor, or indoor, or big, or small, or flat, or dimensional, we love great design We love it even more when it’s done in the name of advertising Because that’s when it connects with people in a way that motivates them to act Great design for the sake of great design is art Great design for the sake of great advertising gets results

Fechtor is a full-service branding and advertising agency headquartered in Columbus, Ohio We’re smart We work hard We have really good bios

And our clients love us

Some of us have dogs Some have kids Some like craft beers Some ride electric bikes to work But we all love partnering with like-minded clients and doing great work that sparks emotional connections with our audiences And, on second thought, actually all of us like craft beers

Michelle Snook / Unimpressed by titles

Michelle is the consummate account person She is the calm in the storm The unflappable in the wind A grown up (mostly), who combines her love of insightful strategy with her love of the creative process and her love of working with clients to develop business-building ideas She also loves her family, but that's a different kind of love We think

Dave Rogers / Untitled #6

Dave is an art director and creative director with a great eye Two of them, actually And when they’re combined with his strategic ability and conceptual talents, the results are attention-getting, results-oriented, and memorable Dave's work has been recognized by many award shows, and Dave is always quick to recognize them right back Because, you know, he's got that great eye Two of them, actually

Mike Sanford / Title schmitle

Mike has been an Art Director And a Copywriter And a Creative Director But in his 25+ years in advertising, you know what he’s never been? Happier than he is at Fechtor With no actual job title And a handful of brilliant, seasoned, funny, and irreverent coworkers He loves camping, kayaking, and mountain biking And losing to his son at basketball

Rob Kidder / Title-free

Rob is an experienced account guy With a wicked sense of humor He’s a husband and a father of two He’s a great cheerleader for his kids And a superb problem-solver and insight-uncoverer for our clients He’s led global accounts and launched products from Columbus, Chicago, and Nashville Oh, and he’s a whiz on a whiteboard Dry erase skills for days

Kelly Kistler / Command-delete title

Kelly is an art director No, wait, Kelly is a strategic, conceptual, personable unicorn of an art director With amazing presentation skills and a perfectly offbeat sense of humor She’s passionate about making a difference For clients and her community Kelly loves hiking, biking, and all kinds of travel And you should see her website wireframes They should be…framed

Cailyn Driscoll / Officially Unofficial

Cailyn is a super talented writer who, in her own words “gives a sh*t about people and brands that inspire, empower, and make the world better ” We feel the same Cailyn is smart, funny, irreverent, conceptual, strategic, and so many other things that make her a perfect fit for Fechtor She loves biking, camping, and spending time with her awesome (and awesomely named) dog, Pony Boy