Feast Creative

Hospitality, drinks and wine brands

In Queenstown, New Zealand, Feast Creative is a full-service design studio that develops brands through strategy, branding, digital work, print design and advertising. Its approach is human-centred and design-led. The studio treats a brand as both a physical thing, the signage, menu, photography and business card, and an idea, the stories and expectations customers carry about a business. It says it aligns both with market positioning and messaging, so the identity is distinctive and works in practice.

Many of its projects are food, drink and hospitality brands. Baja restaurant blends the flavours of Mexico with New Zealand produce. Sunken Cannon Rum is produced in the Bay of Islands, aged in Kororāreka and flavoured with local ingredients. Lake Hayes Wine is the second label of Amisfield, a wine brand the studio helped establish with a clear aim of quality, sustainability and passion. The Merchant of Clyde is a cafe, delicatessen and bakery with a heritage built on seasonal and local products. The Victoria Store Brewery draws on the gold rush of the 1860s and the rabbits that now live in the nearby hills, and the studio has also worked on a cellar door packaging project and a relaunch for a beauty brand.

Tourism, property and community projects around Queenstown

Feast Creative has worked on tourism and place marketing. Love Queenstown is a funding platform through which visitors and tourism businesses can help protect the town over the long term, and the studio has worked with the local council and destination bodies after the COVID-19 pandemic hit the economy of the Southern Lakes District and it needed to diversify. Destination Queenstown is among the bodies named in its portfolio.

Property and development work includes Peninsula Hill, a new development on Kelvin Peninsula, and Mt Cardrona Station, a masterplanned high-country community with residential living, visitor accommodation and a modern village. The studio has also re-branded a spa for its 20th anniversary, built around its core values of quality, value and sustainability, and it has briefed a branded identity for Canyon Explorers, which needed help with brand recognition and audience profiling. Its logo work reflects a view that a great logo lays the foundation of a brand and separates it from competitors.