family

Many clients that come to us have poorly defined brands that lack differentiation At family we push and challenge you from the start of the planning process to find your own individual brand truth (We’ve seen far too many planning documents that are too ‘same old, same old’ ) We want to get to the heart of your brand, find out what sets it apart Once we uncover what’s unique about your brand, we will tell its story

In a world of multiple channels and digital fads and fashions, one thing hasn’t changed; the need for a powerful, original, creative idea

Our communication style has three common attributes; conviction, clarity and creativity

Conviction We believe in being brave and confident You need to stand out; otherwise, you are wasting your money

Less is more Our ideas are a distillation of a complex message Yet they are expressed simply and with clarity so the message is perfectly understood

Creativity When you are bombarded with thousands of messages a day, an original creative idea has the power to cut through and get your message across

Ian is a very experienced business leader His approach to business is to combine creativity and entrepreneurialism with sound commercial judgement His many years working in Marketing have resulted in an in-depth knowledge & understanding of many business sectors His career has seen him work with the private and public sectors, political organisations, charities, start-ups and international businesses

David has over 25 years experience in marketing, 15 of those years as Creative Director

He’s worked in all kinds of agencies on all the media channels; from tv and posters, to press, DM, POS, digital and social

David started his early career in London at Ted Bates, Y&R, Yellowhammer and Grey Integrated

Kevin is an experienced professional who has worked in the world of marketing and communications for over 25 years He also worked as a miner for over 5 years in a previous life, so knows all about ‘getting his hands dirty’

A marketing career that began in TV, posters and print, now stretches across all the media channels including DM, POS digital and social

" Family gave us a very clear understanding of our brand and how we position ourselves ‘We do what’s right’ is much more than a campaign line – it’s a fundamental part of how we do business " Colin Graham, Partner and Chairman, Thorntons Family is a founding Member of Tribe Global

We're Tribe Global, a growing network of successful, independent, owner-run communications agencies and business partners With 42 Member agencies and business Partners in 73 cities across Europe, North and Latin America, the Middle East, Asia and Africa we combine the scale of a network with a spirit of strategic and creative independence At Tribe Global we have one very unique thing in common - we're all different This is captured by our mantra of One Tribe Many Vibes which is a celebration of our differences and the uniqueness of our people and agencies We work together not because we have to, but because we want to It's what makes us One Tribe It's what makes us Tribe Global