family

family is an advertising and communications agency that helps organisations sharpen their brand and turn it into campaigns. Its founding partners stay directly involved in client work, and the agency says it has been producing communications for many years.

What family offers

• Brand discovery: works with clients from the start of planning to pin down what makes a brand distinct.
• Creative ideas: develops original campaign concepts meant to be expressed simply and clearly.
• Storytelling: builds a brand's story once its distinguishing qualities are identified.
• Multi-channel campaigns: the senior team has worked across television, posters, press, direct mail, point of sale, digital and social media.

Customers and markets

The partners describe past work for private and public sector bodies, political organisations, charities, start-ups and international businesses. Many clients arrive with brands that lack differentiation.

Key facts

• Approach: Three stated principles: conviction, clarity and creativity.
• Network: A founding member of Tribe Global, a network of independent, owner-run communications agencies.
• Partners' experience: Two of the partners cite more than 25 years each in marketing and communications.